SOHO Family Vineyards
Waiheke, New Zealand
Founded in 2009 by Rachael Carter, SOHO Family Vineyards is a family-owned New Zealand winery recognised for its bold identity and creative approach.
Founded in 2009 by Rachael Carter, SOHO Family Vineyards is a family-owned New Zealand winery recognised for its bold identity and creative approach. With a background in wine packaging, Rachael established the brand to produce premium wines that reflect a modern, individualistic spirit.
Sourcing fruit from Waiheke Island, Marlborough, and Central Otago, SOHO crafts wines that express the unique character of each region. Head winemaker Pete Turner combines technical precision with an intuitive, relaxed style, resulting in wines that are both refined and expressive.
Rooted in traditional methods, SOHO incorporates organic farming and low-intervention practices, reflecting a commitment to sustainability without compromising quality. Their Waiheke Island cellar door, a striking space inspired by industrial design, reflects the brand’s contemporary ethos.
SOHO is a modern voice in New Zealand wine: confident, quality-focused, and driven by a strong sense of place and style.
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